Do you remember that scene from Charlie and the Chocolate Factory, starring the handsome Johnny Depp as Willy Wonka? Now, do you also remember the scene with his teleportation-television invention?
Maybe this will jog your memory…. (unless you have never watched this movie, then you HAVE to watch it now)
You could say Willy Wonka predicted the future.
HBO has released a television series that allows the audience to look into the mind of the characters and view the storylines from their perspective. The show and app, both respectively titled, MOSAIC combines the use of personal devices and old-school television to deliver a more meaningful experience to their customers. The app will be released and free to download this November, letting audiences in America create their own journeys in a fixed-storyline and in some cases, create different conclusions of the same narrative.
However, HBO is not the first to introduce interactive television programs. Entertainment Company Netflix was on this bandwagon since three years ago. Netflix has launched their interactive programs in June this year in America with children’s shows such as “Puss in the Book” and “Buddy Thunderstruck”; experimenting the attractiveness of the innovation on children first.
Kids think everything is interactive! – Carla Fischer
But how is this the…FUTURE?
Interactivity and convenience are two emerging trends in today’s learning economy and as digital marketers, we need to be ready for the future that innovations such as this bring. As mentioned in the Verge article, kids are growing up and expecting to have interactive experiences within their environment.
With this new technology available and the slow death of advertisements on television, perhaps we need to look to interactive ads in the future? Perhaps we could be headed into a future where we can buy the clothes we see on an ad (e.g. Boohoo) and buy right there and then. One swipe away from retail heaven.
My question is, how would we incorporate advertisements, campaigns and other promotions in a digital environment when most entertainment platforms allow you to skip ads or show none at all? Can we possibly create interactive content where consumers would take the time to watch/interact with it?
Let me know in the comments below!