The 21st century has seen all kinds of technology come into play with the marketing medium and there is nothing better than to use such technology to boost our abilities. We can now use tech such as AR, VR and facial recognition software to reach a whole new digitally savvy audience and create more meaningful, interactive experiences for consumers. But it makes us question; is it safe for consumers?
Is it nineteen-eighty four?
I want to bring us back to the mind of George Orwell, who brought us the dystopian society of over surveillance and punishment to those who don’t conform. While this is not our society (as of yet), there are many digital innovations out there infringing on our privacy rights.
Would you like an example of a corporate giant who WAS spying on our personal lives as of late?
Google. Until recently Google has been scanning our emails, looking through our personal memes, and ASOS newsletters to determine what kind of product advertisements would appeal to us. Then they would lace the sides of our mailboxes with ads that we see, but don’t really buy into.
Let’s take a moment to applaud Google for no longer scanning our emails… even though they never disclosed this information to us in the first place. Is this a win or a lose? Don’t worry you’re not the only one confused.
Snapchat has launched their SnapMaps this year and while this looks like a cool gimmick, one that advertisers should look out for, it is a massive invasion of our privacy. But it is delineated from Google’s actions, as Snapchat actually asks it’s consumers if we want them to track our locations. Therefore because we voluntarily accept this in their contracts, we are then accountable for the consequences that happen afterwards.
How are these related to digital marketing?
Well, Google scanning our emails as a technique to target audiences more efficiently is an example of digital marketing in the process. However, now that they are not doing that, I guess they will use other methods of lining our mailboxes with advertisements. And Snapchat’s SnapMaps is a great way to use geo-tagging to boost your social media following and engage with millennials to get your business on the map.
So in a generation where our personal devices have consumed our lives, where does the line of privacy start or end? Are there any scary thoughts you have about these digital marketing tactics?
Let me know in the comments below, and remember to stay woke!