Day 2: Face – Alliteration


I pace and trace your face into the spaces of the mind

Do you realise how hypnotised I am by your eyes?

Dark hair and in despair, we would’ve made such a great pair

But what a pity, it is to love somebody who is empty

So I pace and I trace your face into the spaces of my mind

Author Notes: Okay. That was rough. I know that this is an “Intro to Poetry” course but that was a…trainwreck.

Quick side story. In my first year of university I took up philosophy as a unit and I went into it thinking, ‘YES! I am going to own this’. Then the professor started talking about utilitarian, totalitarian and the trolley dilemma. She started to walk between aisles and asking for student participation. I panicked and wish to God that she wouldn’t pick me. At that moment I knew – I f***ed up! I was so freaked out that I dropped the unit the following week and never went back.

Reflecting on this experience now, I had unreal expectations of myself and the subject which got the better of me. Most of the time when you start something you will be crap at it; it will be a hit and miss. Over time through practice and learning, you will be able to do it but I didn’t give myself that opportunity when it came to philosophy. I ran. But I don’t want to do that with poetry, and no matter how trash this alliteration poem was I am not going to run away from this challenge. So alliteration is not my thing… yet! However, I’m hopeful that maybe ‘Day 3’ will be more my cup of tea?

Wish me luck and stay woke.


Day 2: Write A List

Today’s task is to write a list based on any of the following topics:

  • Things I Like
  • Things I’ve Learned
  • Things I Wish
  • Things You’re Good At

I think that the most challenging task for anyone would be to highlight what they’re good at because we live in a society that constantly feeds off of our insecurities or what we think we are bad at. This will be my first attempt at writing a list of 15 (positive) things that I believe I am good at in under 45 minutes. We’ll see what we get after the chaos.

15 Things I believe I am good at:

  1. Singing
  2. Creating music
  3. Writing (in general)
  4. I guess I would say I’m pretty good at makeup.
  5. I was very good at Rugby but I haven’t played in a while.
  6. I’m good at being able to tell whether someone is lying or not- or if someone is being ingenuine.
  7. I’d like to think that I’m a good listener.
  8. Being a friend.
  9. Trying new exotic dishes
  10. Lending a hand/ helping others
  11. I definitely try my hardest to be a good person both to strangers and loved ones
  12. B A N T E R 😉
  13. Telling stories
  14. Knowing someone’s character
  15. Honesty


WOW. That took so much longer than I expected, granted I did finish the list with 20 minutes to spare. I kept finding that it was really hard to try and stop myself from looking at the things I am good at that aren’t necessarily “positive” qualities/skills to have. For example, I am really good at procrastinating but that in itself has negative connotations. It was also hard to tell where the line between humility and arrogance is because I often think “Oh, I’m so good at that” but what is too egotistical?

*cue Beyonce’s ‘Ego’*

I want to be able to look at this list later on when I need to reinforce positive aspects about myself and really reflect on how much I have grown as a person.

Have you done this challenge? If not I definitely encourage you to try and let me know about the obstacles you faced writing the list. Tag #heyitsarny so I can see your challenge.

Stay woke.

Day 1: Water- Haiku

1. I bathe in you, yet

you leave me so dry and dead

and dehydrated

2. There is something in

the nature of your beauty

the drowns everything

3. I am encompassed

by you, leave nothing untouched

like water you flood

Author’s notes:
I’m sorry. I didn’t realise how depressing I was until I wrote these. I didn’t take water literally, more like a metaphor for something else that I consume almost like water, that without it I feel barren and empty.

Let me know if you liked these or resonate with any of them, and as always Stay Woke!

Day 1: Why Do I Write?

I guess I started writing this blog due to the fact that it was a piece of assessment I needed to complete for my digital marketing course at university. It seemed a lot like a chore, wherein completing one post would give me a credit point next to my degree. Nowadays my blog is pretty empty and struggling to find itself – which kind of extends to me personally; I am struggling to find myself.

There are a lot of blog posts I have deleted since revamping my blog but I find that although it felt like a chore when I was writing those digital marketing posts, I actually enjoyed writing. I write in my personal journals, I write lyrics, I write speeches and Facebook posts. So, writing these blog posts really ignited that passion I have always had in my heart to write.

But what am I going to write about now? My digital marketing class finished last year, so I am not obligated to post weekly anymore. I also took a shot at writing A (singular) movie review which I had a lot of fun doing but I don’t know whether this is the direction I want to take my blog.

I really would love to create this blog as a collection of all the topics and categories that I am interested in. My blog is called ‘Stay Woke’ because I want to inform my fellow Millenials and Gen Zs about a lot of things in life. I have had a whole year to leave this blog and come back to it again to write fresh new ideas, and I have those fresh new ideas, a fresh perspective of the world around me. Unfortunately, when I finally open up my laptop and stare at this blank blog post, I lose the words. I lose the sentences and the fire that I had five minutes prior to opening up my laptop.

What am I scared of? Judgement? I talk so much about owning yourself and your story, not caring what other’s think about you, but something as simple as writing a post like this is hard. So, today I write because of this prompt. It is a prompt I received from joining a WordPress blogging course where I try to find inspiration from everyday concepts. Tomorrow I will write because of another prompt or I will write poetry because I am also doing a course in poetry writing, or something completely different who knows.

I think the essential question, however, is how do I find that reason strong enough to force me to put my ideas on this blank canvas, and share with the world?

Why do you write Arny?

Looks so Real it must be Photoshopped

The contradictory title speaks volumes in France where they have recently enforced a law that requires photos that have been photoshopped, edited or retouched in any way MUST be labelled so. It would also require models to received a note from their doctors, saying that they are not dangerously thin before even being considered for a job. They enacted the law back in 2015, as an effort to combat anorexia and other forms of body dysmorphia; which became an increasingly prevalent issue in today’s society.

As of October 2nd this year, any company or brand that do not comply with these laws will be fined $44,100 or 30% of the cost of the advertising. Some would say it is a fitting price to pay for not complying with the law but I would argue that it is not enough, given the multitude of edited images we are bombarded with every day. Our obsession with looking perfect and seeming perfect has now affected how we interact on social media, where 57% of Australian women surveyed by the Syndey Morning Herald admit they have retouched their photos.

Good Effort

Australia has only tried but not in the same way France’s health minister has. Australia, back in 2010, had only suggested a voluntary “code of conduct” in the fashion industry to refrain from retouching photos. A far cry from the achievement that France can boast about today. How shameful it is that a progressive country like ours, compels 75% of women to feel ‘unattractive’, ‘ugly’ or ‘too fat’. Not only are we behind in technological advances and educational-revamping but we are now, falling behind in being socially responsible. It is not enough Australia, and guess who is paying for the short-comings of our health minister; you guessed it – every single one of us.

Body Evolution: Model Before and After Photoshop

Here is a hypothetical scenario:

What would happen if Australia also enforced a law like this?

We would soon then see that all advertisement campaigns, celebrity social media accounts and digital media to be covered with red flags labelled “retouched photo”. I wonder how much liberation there will be when that happens. We are already living a post-body mindset era, where plus-size models like Ashley Graham and Iskra are seen on runways that originally saw 0 sized models. It is time that Australia caught up.

The pinnacle Question

But again we are here to discuss the effects of such legislation on our practices as digital marketers. Which industries would be heavily affected by this change besides the fashion industry and what kind of marketing implications would we need to consider before posting a photo of our products online?

One of my many answers to this question: FOOD. The number of times I have gone to buy food from somewhere and it looks nothing like the advertisement or menu item that I saw. Looking at you McDonalds, Hungry Jacks and KFC.

Snapchat’s Potential: Revisited

In a past blog-post, I had written about Snapchat’s unexplored potential; I described how digital and content marketers, could really use the social media platform for their advertising campaigns and generate huge profits if they are seeking to target Millennials as their primary market. However, it wasn’t fully viable because there were many content restrictions on Snapchat adverts and limited support for creatives to use their platform.

Well this year, after Snapchat’s financial trouble with their IPOs and struggling to compete with Instagram stories, they finally released (on June 12th) a self-service platform for all marketers, allowing many SMB’s and big corporations to buy ads and track their campaigns.

This encourages more organic content creation, which can now be consumed by Snapchatters. It also gives businesses more control over how long their campaigns go for, what specific call-to-action strategies they want to use and it presents brands with real-time statistics of CTRs (click through rates) and views. It also boasts 50% lower CPI (cost-per-install) than other platforms which is why it has attracted many brands so far. 

This is a 9-minute video, of how to use SnapAds, if anyone is keen to try it!

Rivalry: Insta vs. Snap

As Snapchat continues to grow, the question is whether they can compete with Facebook and it’s minion – Instagram, as they both reach the same demographic of consumers.

That is a thought that has been on Snapchats mind for a while and that is why they are introducing Snapchat Certified Partners. This is an initiative that takes advertising agencies, social media consultants and content creators to undergo a two-day training program that results in all its participants become fluent in Snapchat Ad Language. It is a similar program to Facebook’s agency program Blueprint.

snapchat vs instagram

But what about the results? 

Snapchat had propelled Peak Labs’ “Brain Training” app to accumulate 1.7 million downloads in two months! When you think of promoting your service or product on a social media platform, it seems like Snapchat is offering to become your number one solution.

Research from Snapchat themselves has suggested how many of their consumers are often persuaded by their peers. But commissioned research from Sparkler found that 60% of Snaps occur between close friends, who are 3 times more influential than celebrities when it comes to making purchase decisions. While 95% of us are more likely to trust a brand recommendation from our friends.

So my question to you, first as a consumer: Have you ever bought a product, downloaded an app, or shared a recommendation to a friend through Snapchat?

And secondly, as a digital marketer: What is your perspective on Snapchat’s new revamped advertising tech? Is it worthy of your time and money?



Interactive Advertisements: TV and Streaming

Do you remember that scene from Charlie and the Chocolate Factory, starring the handsome Johnny Depp as Willy Wonka? Now, do you also remember the scene with his teleportation-television invention?

Maybe this will jog your memory…. (unless you have never watched this movie, then you HAVE to watch it now)


You could say Willy Wonka predicted the future.

HBO has released a television series that allows the audience to look into the mind of the characters and view the storylines from their perspective. The show and app, both respectively titled, MOSAIC combines the use of personal devices and old-school television to deliver a more meaningful experience to their customers. The app will be released and free to download this November, letting audiences in America create their own journeys in a fixed-storyline and in some cases, create different conclusions of the same narrative.


However, HBO is not the first to introduce interactive television programs. Entertainment Company Netflix was on this bandwagon since three years ago. Netflix has launched their interactive programs in June this year in America with children’s shows such as “Puss in the Book” and “Buddy Thunderstruck”; experimenting the attractiveness of the innovation on children first.

Kids think everything is interactive! – Carla Fischer

But how is this the…FUTURE?

Interactivity and convenience are two emerging trends in today’s learning economy and as digital marketers, we need to be ready for the future that innovations such as this bring. As mentioned in the Verge article, kids are growing up and expecting to have interactive experiences within their environment.

With this new technology available and the slow death of advertisements on television, perhaps we need to look to interactive ads in the future? Perhaps we could be headed into a future where we can buy the clothes we see on an ad (e.g. Boohoo) and buy right there and then. One swipe away from retail heaven.

yasss honey

My question is, how would we incorporate advertisements, campaigns and other promotions in a digital environment when most entertainment platforms allow you to skip ads or show none at all? Can we possibly create interactive content where consumers would take the time to watch/interact with it?

Let me know in the comments below!